Learning Activity – Workflow and Backup.

Learning Activities
  1. Draw a diagram of your preferred workflow and explain why you take certain steps.
  2. Create a checklist for your workflow.
  3. Take a screenshot of your folder structure.
  4. Explain why creating backups are so important.
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Mandatory Assignment 05 -Awareness Campaign.

Mandatory Assignments

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A21 exists to abolish injustice in the 21st Century. It is an international organisation working to eliminate human trafficking. In 2015 the organisation had 11 offices in 10 countries including its office in Norway.

The photos are to be shot outdoors using mainly natural lighting. External flashes may be used to supplement the natural light.

Your job is to design a poster for A21 for an awareness campaign targeted towards Norwegian people.

The purpose of this public awareness campaign is to get people to change their attitudes towards this subject as well as create awareness around the issue. Awareness campaigns often use intellect and emotion to highlight the campaign.

The campaign will have a name, slogan and any additional text you would like to add. You will also be doing a photoshoot indoors or on location. This will consist of a human model. You can choose to create illustrations and other graphics too.

Minimum size of your poster: A3

 

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Learning Activity – Planning a Fashion Shoot.

Learning Activities

First thing to know is what kind of shoot you are preparing for, in this case it would be a “Fashion, lifestyle, beauty and portrait” shoot.

Next up is deciding upon or figuring out the concept, be it already pondered and in place or what you want to create for the shoot.A concept may be specified by a client as well, but it still needs to be looked over and understood so going over it an extra time should always be a habit.By doing this you may want to create or have a moodboard in place to communicate your thoughts in an illustrative way to the people you are working with.

Knowing this, the selection of tools for the job would be gathered and checked.
The second thing to be considered is the location and what time of day or even night is the most suitable for the shoot you are planning.

The next step would be to arrange for a model and a stylist if this is needed. The moodboard will come in handy here to give the stylist some idea of what you want for the shoot on their part.  after the thoughts and ideas for the shoot has been communicated it is usually good etikette to leave the stylist to do her “magic”. Same as a photographer have learned a set of skills and the creativity to do the work well, so does a stylist know what to do and be creative with the job they are assigned.

The duties of the photographer are more than just taking the pictures.
As a professional photographer you have to make all the preparations including everything mentioned so far. This includes all the necessary bookings of equipment, a studio for the shoot if needed, as well as getting all the necessary permissions if you are shooting in a private area or location. Sometimes this includes even some public places.

Booking a crew and ensuring everyone have what they need to execute the shoot is the short version of it.this includes the model, stylist and maybe even catering if it is a big shoot.Food and water are essential and maybe even some music is a good addition to any shoot.

A time schedule is also nice to work with for everyone. This means creating one and handing it out to the crew, preferably a few days in advance so you can work out any kinks with your crew if any.

Equipment for the shoot.The camera, ideally a DSLR to ensure that you as a photographer are in control of the image and the shooting done (Cell phone cameras have software and post processing done the images after they are taken).  The images will go through post processing after the shoot, but you want to be in control of this.

In the Alice in Wonderland shoot portrayed in this module the photographer made good use of the natural light, this is always ideal but sometimes it is good to have access to a light box to illuminate the model and the scene you are shooting.

A tripod is always good to have access to, whether or not you use it in the en does not matter as long as you did not end up needing it and it was not available.

I would also bring along a few lenses for the DSLR, mainly a 50 mm lens as well as a wide angle lens.

A camera bag including extra batteries and memory cards as well as chargers for everything that runs on batteries.

 

  • Plan a Snow White themed fashion shoot.

First thing i would do is scout out some locations with the vibe i am looking for, this enhances the imagery of the shoot in its own way.

Create a moodboard and the concept for the shoot.

I would then hire a model or talk to someone that would be interested in modeling for the shoot.This along with someone to perform the duties of a stylist and make up artist.

Story boarding is a nice tool to take advantage of in this stage. however i would not let myself be restricted by it, some freedom is paramount in taking good images.

Next i would communicate a time schedule and go over all the equipment need for the shoot to ensure i have what is needed for taking some good images.

Time schedule example :

10:00 – 10:30 –  Meet and greet on location.
10:30 – 12:00 – Photo crew prepares the gear for the shoot and set up everything.The model is prepared and clothed by stylists and make up artist.
12:00 – short 15-30 min break.
12:30 – 14:00 First round of shooting.
14:00 – 30 Min break.
14:30 – 15:00 Model is restyled by artist and stylist.
15:00 – 16:00 Second round of shooting.

 

Thank you for reading – J

Semester Project 2 – 3rd Semester : Festival.

Portfolios / Exams
The students will achieve knowledge regarding:

  • Methods regarding creative work and processes
  • Research and analysis
  • Composition and graphic design principles
  • Industry guidelines and field standards
  • Technical standards and production processes within graphic design
  • Techniques used in the industry.
  • Advanced techniques within image processing
  • Developing design oriented concepts
  • Innovative and creative solutions
  • Page layout
Theme 3 day festival
Tools Optional
Brief You are to promote the annual Urban Garden and Flower Festival. This three day festival will also include the name of your hometown, eg. “The Oslo Urban Garden and flower Festival”.

The festival will be about flowers and gardens for the city.
If you live in a rural area or in the countryside you will need to choose the nearest town for your festival location.

The following elements must be included in order to pass the project.

  • Logo
  • Brand manual
  • Touchpoints:
    • Poster
    • Program (you select the format and content)botanical design
    • Ticket bracelets
    • T-shirt
  • Report (use report template)
    • Must include research on competing festivals

You are free to choose other items in addition to the mandatory mentioned above to promote the festival.

Examples of posters: Epcot 1, Epcot 2, Thatcham, Zürich

  1. Research the client, competition, drivers and barriers (Define the problem)
  2. Define the target group – create a consumer profile
  3. Analyse your findings and clarify the strategy
  4. Idea development
  5. Sketching
  6. Logo
  7. Visual identity
  8. Touchpoints: poster, program, ticket bracelets and t-shirt.
  9. Brand manual

Defining the problem :
The Trondheim Urban Garden and Flower Festival, Svartlamon.

Location : Svartlamon.
Trondheim being the closest and larger urban center in my vicinity, the choice of location came down to where in the city the festival would be held. My research on this concluded that the most natural place where a flower festival could be held in the city would be Svartlamon. I decided to use a hashtag (#Svartlamon) to define where within the city of Trondheim the festival would be located.

Link : http://svartlamon.org/

Client Research :
Svartlamon in Trondheim is  Norways first urban ecological proving ground. The area is organised and driven by principles of sustainable environmental solutions. Svartlamon is all about community, creativity, counterculture, voluntary work, participation, inclusion, commonwealth, ecology, art, culture, family, friendship, music, tolerance, festivals and in summary, freedom.

Design issues:
The main issue to solve is getting patrons to attend the festival. Not only the local populace currently living in or close to Svartlamon, but reaching out to the rest of the city and the surrounding areas.This issue is solvable by creating a poster.The poster will be usable for print as well as a poster image usable in social media for the event.

The ticket bracelet will be given upon entry. The design should be simple, as the bracelet surface is not large enough to contain a complete illustration a small logo and/or icon is preferred.

The T-shirt design is more forgiving as some of the branding done on the poster and logo can be well displayed here.

Competition :
The other festivals in Trondheim are mainly music festivals.Few (none) events in and around the city are based on flowers.They are all cultural festivals in some way, however, flowers and urban living is not focused on at all. This means the urban flower festival is a niche that has not been explored by the bigger venues and event creators.

Relevant links to the other festivals and events in Trondheim (Norwegian) :
http://www.olavsfestdagene.no/om/
http://www.pstereo.no/info/
https://trdevents.no/
As for direct competition, this would be the floral businesses in and around the city. Reaching out to these may be wise as they can turn in to interested participants and maybe even sponsors of the festival.

There is however one event that is close to what this festival could be. This would be a reoccurring event called “Bare blomster” (Only flowers). This is basically a pop-up store and show room. It is an exhibition run by Karianne Elise.She is currently working on her master degree in experimental arts & craft in botanical design. Reaching out to this person could also be beneficial in connection with the planning of the festival.

Link (Norwegian) :
https://trdevents.no/event/bare-blomster/2016-12-05/

Target group :
Couples, families, culture buffs, artists, all ages.
Local polititians would also be interested in attending, as the area of Svartlamon has been the center of anti culture and have been a part of political controversy since the area as a community were started as occupied housing. There are now several entrepreneural startups and self sustainable solutions.The locals have established a connection with some of the local polititians to cooperate and keep Svartlamoen as a community run by the locals.

There are still discussions and controversy though as some want to tear down Svartlamoen to make new roads for busses and commuting to and from Trondheim.The expansion rate of the roads to and from Trondheim is on a level of madness, to lose Svartlamoen to any political agenda like this would be a great loss of culture and artistic influence to the city as a whole.

 

Talking points :
Gerilja gardening (Urban Gardening on patches of city land)
Started in 1973 in New York.

The Gentlemen gardener (a panel on aristocratic gardening )
Props, canes and tools.

Do nothing gardening explained
(influenced by techniques used in the rice fields of the east)

Competition ?.
Think up a botanical design competition for the program poster.

 

Moodboard :

Design Keywords :
Urban, Freedom.

To add to my creative flow i decided upon a few select words i feel may help define the design.

 
Sketches :


Artwork:


T-shirt designs :
tshirt-white-fronttshirt-black-front

Festival Bracelet Design :
For the bracelet design i went for a generic smartlock ribbon wristband.
I researched the wristband type here, Link : https://www.idcband.com
I grabbed a screenshot and created my own design in Photoshop.
wristband-black

 

Poster designs:

 

PDF Links :
Products PDF
Brand Manual

Mandatory Assignment 02 – Door to Door Organics.

Mandatory Assignments

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  • Research the client, competition, drivers and barriers (Define the problem)
    Competition :
    After doing research i found that the main competition consists of four companies.Adams Matkasse : www.adamsmatkasse.no
    Godt Levert : http://www.godtlevert.no/
    Matkomfort : www.matkomfort.no
    Veganermat : www.veganermat.noI also have first hand experience with one of the services. The one thing all of them have in common is that they ship pre structured dinners with a set recipe to follow along with the ingredients needed for that specific dinner.Meaning none of them ship individual items. This in turn means doing all your food shopping for the week is not possible. you get a sett choice between a few dinners and that is it. Considering one of the most asked questions in everyday life is “whats should we have for dinner ?” this effectively takes care of the issue. however, choice of items is limited.The upper hand Door to Door Organics would have in this case is delivery of specific items and more freedom of choice.This means it would be for the more advanced food crate consumer and family.People who know their way around a kitchen and consumers that are more interested in a solution for all meals and snacks during the week rather than just focusing on dinner.

     

  • Define the target group – create a consumer profileTarget group / Consumer profile :
    The first set of consumers that came to mind were chefs and serious food hobbyists.People that know how to structure and create their own food with recipes they already know, or have the knowledge to experiment with food to create their own meals from good ingredients alone.Another group of consumers that this solution would be ideal for are people looking for a door service that delivers items they know and need on a weekly basis. Consumers pre occupied with good ingredients and what food they consume. Customers looking for a healthy alternative to allot of the pre made foodstuffs sold in the general store.The main appeal with a door service like this is of course time saved going to the grocery store every other day. This would also be an interesting solution for people that are not necessarily equipped to go to the general store on a weekly basis. The elderly and physically challenged would see the benefits of a service like this.Another group that would appreciate a service like this are families raising kids and young children.The hasle of having to bring one or more kids through a store on any given day is something many would love to find relief from.Small and large families alike can appreciate spending time on learning and play instead of the nightmare (to some) that can be bored kids in a general store.
  • Analyse your findings and clarify the strategyFindings and Strategy :My findings during my analysis of the consumers and the product can be written up to these bullet points in short.
  • Time saved,better spent and managed (Save time, shop online).
  • Quality produce and organics for a better quality of life.
  • Less hasle getting to and from a store.
  • Freedom of choice in items and foods.
  • Shopping made easy.Figuring out the strategy when expanding the service to a new area is probably the most important, especially if there are competitors in the area.Running an effective campaign to get noticed is the first vital step. Appealing to the curiosity of something new in the area is the trick here.Creating a car wrap is a good step in this direction, the more deliveries the more exposure in the local community
    you will get.Developing touch points consumers can check out is also a good way to recruit new consumers.I really like the (hashtag) #joydelivered. This allows potential customers to look and get in touch with the community around the brand and helps them make a well informed decision and check out reviews when considering becoming customers of the service.Getting good reviews and recruiting this way demands staying on top of quality issues and ensuring satisfied customers of course.Ensuring the deliveries have that little extra the customers will enjoy and love with the product(s).
  • Idea developmentI was not quite sure where to start in the idea development phase so i began with colors just to get going with something ensuring i did not get stalled in my process.Looking and working with colors in Adobe Kuler focusing on the purples and greens as well as some of the orange tints, here are the main colors i decided upon. I wont use all of them however a pre defined selection is nice to have.Monochromatic set of colors :
    monochromatic-door-to-door-organics
    Complementary set of colors :complementary-door-to-door-organics
    Triad set of colors :
    triad-door-to-door-organicsAfter working with the logo sketches and designs i landed on these sets of colours and nuances.

    Monochromatic set of colors 2 :
    monochromatic-door-to-door-organics-2

    Nuanced sets of colors :
    door-to-door-organics-nuanced

    door-to-door-organics-nuanced-2

    door-to-door-organics-nuanced-3

  • Sketching

    sketch line art.png

  • Logo
    O logo.pngLogo type.png
  • Visual identityI created a Logo / Decal to tag individual food groups as well.
    Yellow for a mixed box, Orange/red for meat, Blue for Seafood and green for vegetables and fruit.
  • Touchpoints: Packaging and car decoration (car wrap)box mockup yellow.pngcargo-van-mockup-1Cargo Van Mockup 2.png
  • Brand manual.
    Door to door Organics Brand Manual

Learning Activity – The Components of Visual Identity.

Learning Activities

Name the three most important components of visual identity.
Look and feel, Logotype and signature, Colour
Describe the difference between logotype and signature.

Signature is the spesific and nonnegotiable designed combination of a brandmark along with the logotype. The best signatures have speccific isolation zones to protect their presence.

Logotype is the wording in a determined font, be it a spcific one or a custom made one.
I would define this as the wording of a logo and/or design.
Using Kuler create a colour scheme (using only three colours in each set) for the following products:
A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
An international insurance company that focuses on family values.
Write your name in four different typefaces, according to the following criteria. Use a typeface that:
expresses a unique quality about you
is inspired by your favourite food
makes your name look sophisticated
is drawn by hand

 

Learning Activity – A Knack for Names.

Learning Activities

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from:

Latin : Glacé
Colours : Blue Glacier
Metaphors : The chill of winter winds
Science : Nitrogenice
Myths : Nifl-ice

 

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Learning Activity – Having fun with brand identity.

Learning Activities

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Do you think the movie provides insight or detail into what drives product placement in entertainment?

Absolutely, I have seen the movie twice now and after both instances i have started noticing alot more of the product placements in movies and series i watch.
In two of the series i watch every now and then, to mention a few cases,  House M.D is sponsored by apple computers and NCIS is sponsored by Nikon.They use Nikon cameras when photographing crime scenes for instance.

What have you observed about presentations of visual strategies/brand identity?.
The most effective product placement seems to be on an almost subliminal level, its kind of snuck into the show or movie without necessarily drawing too much attention to it.Yet it is very noticeable.

The other kind of product placement which is blatant and more or less turns the scene of the show or movie into a straight up commercial seems to be disliked and less effective, however this is how i feel about it. It didn’t work as well on me as a person.I almost felt insulted that they even bother. In all the cases of blatant product advertisements done in this way that i have experienced my self i believe i have in fact quit watching the show.
So this way of using product placement can be detrimental to tv shows or especially series.

Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learnt? What has changed your pre-conceived ideas? Do you think there’s relevance in this case study? How could you apply your observations in real life?

Product placement is nothing new and we get used to it, almost blind to it in some cases, what i found most relevant and interesting in watching this documentary was that it brought the focus on product placement in it self. Especially interesting to me was how long or rather short time it took to find the tipping point to when the sponsors more or less took control of the whole production and wanted to change the artists view or alter the way their respective products were portrayed. Or in some cases didn’t want to be a part of the documentary at all (Even though they were already mentioned).

From the findings above (question 3) imagine that the international coffee brand, Starbucks, is your client. Give one complete strategy for a small activation campaign to advertise Starbucks on aeroplanes. Give one idea of how you would do this, by following the 5 steps of the work process. To guide you, follow the points below and do a write-up of your idea as well as the steps you followed:

Conduct research :

Starbucks allows purchasing coffe through their app. This means they can sell coffe to people on the airport or maybe even on the plane itself if the app accommodates this.
The main demographic for this would be the “red eye” flight as its called.If you catch the red eye and want some coffe its all set up and ready for you to buy in an instant as long as starbucks are allowed an outlet from where patrons can pick up their coffe.

Clarify the strategy : 

A link to the application can be printed on the boarding pass with a short description and a QR code linking to the app itself as well as further information, this along with a special red eye discount.If the app is already installed it will link right to the offer inside the app.
After some more research i found that starbucks offers a coffe called the red eye with an espresso shot. This may be used in this campaign as it is already a thing.

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Design the identity :

For the identity i sketched up an eye in red with the star bucks logo inside to illustrate the point of it being campaigned along with the red eye flights.

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Create touchpoints : 

The main touch point for this has been through the application so far so i think it is a good idea to keep having the communication through the app. After having picked up the in app bought coffe, some way of introducing a short survey of the experience would seem natural. Maybe as an extra nudge a link or some kind of reminder on the coffe cup could be printed bringing the customer to a survey or remind them that it exists.

Manage the assets :

As this is not a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use.

Well, the information gathered through the survey is useful and can for instance determine whether patrons on the red eye flight want to drink coffe or to sleep on the flight.  It would also show the hours where coffe purchases are at its highest in an airport with patrons from all over the place and from different time zones.

 

Thank you for reading

-J

 

Learning Activity – Aquainting yourself with the work process.

Learning Activities

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Consider the different steps in the work process and answer the following questions in writing:

 

Conduct research
Write down different means of conducting research. (What do you think can be done to collect information and get consumers’ perspective on a proposed idea?)

First thing first is researching online and figuring out the key of the land. This would be the first and easiest step for most. Another option are surveys, if you have a mailing list or a group of friends  you can start there and work your way to the average joe depending on what you are researching.

 

Clarify the strategy
What do you think should be included in a creative brief? (As a designer, what would you consider vital information in such a brief?)

The main strategy should be clearly defined after it is conceived and planned.All the steps needed to make it an efficient strategy should be described in this step. Expected results or  anticipations should also be speculated on and defined here.

 

Design the identity
How would you approach the findings from the research and the clarified strategy? (What would your first steps be once you’ve received feedback and a brief?)

Initial designs and idea development is defined and refined in this step. Depending on what the design is intended for. The sketching and design phase should reflect the findings from the surveys and information gathered in the previous step.

 

Create touchpoints
What do you think is meant by touchpoints? (What, do you think, should be included in the term “touchpoints”?.

Touchpoints are a useful tool to keep customers in touch with the brand, ensuring the brand comes to mind for its services when they are reflected on or needed.Maybe even in some cases gets a recommended. Touch points can be a small reminder by a newsletter or survey. As well as an offer or a coupon. Touchpoints can be disguised as alot of things but the main intention is to make the brand come to mind every now and then.

 

Manage the assets
How would you nurture and grow the brand that you’ve created?.

If the design and message of the brand is good, the best way to nurture it would be through the use of touchpoints, keep building a good reputation with the customer base and good use of news letters and maybe even some creative PR stunts, promoting the brand.
Nurturing the brand means making good use of the information you have gathered and found through research. Finding ways to reinforce your brand with the customers over several different promotions.

 

Thank you for reading

-J