Mandatory Assignment 06 – Motion Design.

Mandatory Assignments

 

 

Concept : Initially i decided on starting out the animation in black and white, then to add color to some words to highlight and add some interest. Meaning i wanted to highlight instances (ie: words and concepts in the design) in red.

Moodboard : I wanted to keep it simple as this was my first After Effects project. So i focused mainly on the colours i wanted to use.


Animation : Starting out i structured the animation text needed for the project creating the main structure of the text in the animation. While story boarding a wanted to create something connecting the text to the studies Noroff provide, however doing this for every instance would be too much for a 30 second clip. I decided on a few aesthetics that i felt described the kind of work and concepts the students of Noroff work with.

The most time consuming part of this animation for me was going over all the videos about how to use After Effects. Learning the software itself by using it was the most rewarding for me personally and i am happy with the end result concidering this was my first shot at doing a professional intro in motion design.
Sound : I considered creating the sound design myself, however i wanted to keep my focus on animating rather than creating music for this assignment as i have never animated anything before. Keeping focus on learning as much as i could about using Adobe After Effects and animation.

After i got the animation going and things started to fall into place i spent allot of time doing small tweaks and making everything work with the music/beat. I also wanted everything to be timed well and did my best to try and keep the text flowing and somewhat dynamic. I tweaked and focused on the details as well even though they may not be
noticed the first time someone sees the intro.

I commissioned a musician to create something for me and this assignment. However life happens and the track was not finished when i needed it for my animation. I had a feeling this would happen this time around so i had already
researched and decided on a backup track to use.
Artist : Ceno Limit.

The licensing of this track is free as long as i credit the artist and do not use it for commercial gain (re-selling or charge for its use in any way).
I have reached out to the artist asking about the track and to specify this, however i never received any reply.

1. Usage. YOU ABSOLUTELY CANNOT USE THE INSTRUMENTAL COMPOSITION OF WHICH YOU ARE ATTEMPTING TO DOWNLOAD (hereinafter referred to as “the Beat”) FOR ANY FOR-PROFIT, COMMERCIAL, OR FINANCIALLY EXPLOITATIVE USE. AN APPROPRIATE LICENSE MUST BE PURCHASED OR PROPERLY OBTAINED IN ORDER TO EXPLOIT THE BEAT. Acceptable use without obtaining a license (hereinafter referred to as “Free Use”) includes:

– Reproduction of tangible copies of a recording on the Beat of up to 50 non-profit copies.
– Showcasing of a recording on the Beat in a non-profit manner through an internet-based medium such as Myspace, Youtube, or a personal webpage.
– Performing a live act on the Beat in a completely non-profit show.
– Redistributing the Beat by itself with all filenames and credits intact (see section 2) through the internet or a tangible medium.

2. Credit. You will provide proper credit for the creation of the Beat by writing ‘Produced by (Insert Producer Name) on all official documents or surfaces released with tangible copies of a recording on the Beat. It is alternatively acceptable to credit the Beat’s direct producer’s real name or stage name for the creation of the Beat. If there are absolutely no means to provide written credit, vocal credit is required by actually recording the phrase ‘Produced by (Insert Producer Name)’ within the first 30 seconds of the Beat.

Design :
The design outcome is what i desired for this project. I focused on the typeface provided and had fun using it in the animation in different ways. The Gotham Typeface have alot of different fonts i could use to create something dynamic.
The one exception in this is the “Graphic Design” headline that i animated as handwriting,
here i used Brush script typeface to create the desired effect.

Analysis :
All in all i am satisfied with my animation. A few notes i have made for myself during this project is that i learned allot about animating text and effects. Next time i animate in after effects i would like to pursue something more visually “artsy”, meaning i want to use more illustration and maybe even videography to enhance my motion design.

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Learning Activity – Applying Basic Animation Principles.

Learning Activities

Create a character. This character can be a letter, a person, an animal or any type of illustration, use your imagination. This character will play the main role in your animation.

Take this character and draw it in five different exaggerated poses. In each of these poses the character has to express some kind of emotion (like love, anger, dislike, distaste, happiness and so on). Keep the animation principles in mind when you draw your character.

 

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Learning Activity – Visualize Your Ideas.

Learning Activities

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

The word i have chosen for this is “Illusion”.
Illusion is a word that describes something that may not be in its true form or maybe even not real.

Illusion :
noun
1.something that deceives by producing a false or misleading impression of reality.
2.the state or condition of being deceived; misapprehension.
3.an instance of being deceived.
4.Psychology. a perception, as of visual stimuli (optical illusion) that represents what is perceived in a way different from the way it is in reality.

Moodboard :

 Storyboard :
storyboard.png

Learning Activity – Playing With Ideas.

Learning Activities

If the idea is at the heart of everything, then I would like you to think of a movie that you love. Then look at its current title sequence and come up with a new one.

Sketch up the rough idea in the form of a storyboard. Your storyboard needs to be at 30 frames and should be for at least 1minute of motion design.

The first thing i did was reviewing some of my favorite intros from my favorite shows and movies.Here are a few of my choices :

The Last Samurai :

Marco Polo :

Black Sails :

So with this there is a definite historical and especially an Asian vibe in my personal preferences. This is no secret to me personally but it sheds some light on what style and influences i might go for.

The specific Title i am redrawing a new intro / story board for is “The Last Samurai”.
It should last for about two minutes and the story board contains 45 frames.

1-page2-page3-page4-page5-page

The last samurai`s story is somewhat based on a true story. A french man by the name of Jules Brunet : https://www.youtube.com/watch?v=U6m7WLmAUeY

Mandatory Assignment 05 -Awareness Campaign.

Mandatory Assignments

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A21 exists to abolish injustice in the 21st Century. It is an international organisation working to eliminate human trafficking. In 2015 the organisation had 11 offices in 10 countries including its office in Norway.

The photos are to be shot outdoors using mainly natural lighting. External flashes may be used to supplement the natural light.

Your job is to design a poster for A21 for an awareness campaign targeted towards Norwegian people.

The purpose of this public awareness campaign is to get people to change their attitudes towards this subject as well as create awareness around the issue. Awareness campaigns often use intellect and emotion to highlight the campaign.

The campaign will have a name, slogan and any additional text you would like to add. You will also be doing a photoshoot indoors or on location. This will consist of a human model. You can choose to create illustrations and other graphics too.

Minimum size of your poster: A3

 

gra2_ma_05_photography_4_

Learning Activity – Planning a Fashion Shoot.

Learning Activities

First thing to know is what kind of shoot you are preparing for, in this case it would be a “Fashion, lifestyle, beauty and portrait” shoot.

Next up is deciding upon or figuring out the concept, be it already pondered and in place or what you want to create for the shoot.A concept may be specified by a client as well, but it still needs to be looked over and understood so going over it an extra time should always be a habit.By doing this you may want to create or have a moodboard in place to communicate your thoughts in an illustrative way to the people you are working with.

Knowing this, the selection of tools for the job would be gathered and checked.
The second thing to be considered is the location and what time of day or even night is the most suitable for the shoot you are planning.

The next step would be to arrange for a model and a stylist if this is needed. The moodboard will come in handy here to give the stylist some idea of what you want for the shoot on their part.  after the thoughts and ideas for the shoot has been communicated it is usually good etikette to leave the stylist to do her “magic”. Same as a photographer have learned a set of skills and the creativity to do the work well, so does a stylist know what to do and be creative with the job they are assigned.

The duties of the photographer are more than just taking the pictures.
As a professional photographer you have to make all the preparations including everything mentioned so far. This includes all the necessary bookings of equipment, a studio for the shoot if needed, as well as getting all the necessary permissions if you are shooting in a private area or location. Sometimes this includes even some public places.

Booking a crew and ensuring everyone have what they need to execute the shoot is the short version of it.this includes the model, stylist and maybe even catering if it is a big shoot.Food and water are essential and maybe even some music is a good addition to any shoot.

A time schedule is also nice to work with for everyone. This means creating one and handing it out to the crew, preferably a few days in advance so you can work out any kinks with your crew if any.

Equipment for the shoot.The camera, ideally a DSLR to ensure that you as a photographer are in control of the image and the shooting done (Cell phone cameras have software and post processing done the images after they are taken).  The images will go through post processing after the shoot, but you want to be in control of this.

In the Alice in Wonderland shoot portrayed in this module the photographer made good use of the natural light, this is always ideal but sometimes it is good to have access to a light box to illuminate the model and the scene you are shooting.

A tripod is always good to have access to, whether or not you use it in the en does not matter as long as you did not end up needing it and it was not available.

I would also bring along a few lenses for the DSLR, mainly a 50 mm lens as well as a wide angle lens.

A camera bag including extra batteries and memory cards as well as chargers for everything that runs on batteries.

 

  • Plan a Snow White themed fashion shoot.

First thing i would do is scout out some locations with the vibe i am looking for, this enhances the imagery of the shoot in its own way.

Create a moodboard and the concept for the shoot.

I would then hire a model or talk to someone that would be interested in modeling for the shoot.This along with someone to perform the duties of a stylist and make up artist.

Story boarding is a nice tool to take advantage of in this stage. however i would not let myself be restricted by it, some freedom is paramount in taking good images.

Next i would communicate a time schedule and go over all the equipment need for the shoot to ensure i have what is needed for taking some good images.

Time schedule example :

10:00 – 10:30 –  Meet and greet on location.
10:30 – 12:00 – Photo crew prepares the gear for the shoot and set up everything.The model is prepared and clothed by stylists and make up artist.
12:00 – short 15-30 min break.
12:30 – 14:00 First round of shooting.
14:00 – 30 Min break.
14:30 – 15:00 Model is restyled by artist and stylist.
15:00 – 16:00 Second round of shooting.

 

Thank you for reading – J

Semester Project 2 – 3rd Semester : Festival.

Portfolios / Exams
The students will achieve knowledge regarding:

  • Methods regarding creative work and processes
  • Research and analysis
  • Composition and graphic design principles
  • Industry guidelines and field standards
  • Technical standards and production processes within graphic design
  • Techniques used in the industry.
  • Advanced techniques within image processing
  • Developing design oriented concepts
  • Innovative and creative solutions
  • Page layout
Theme 3 day festival
Tools Optional
Brief You are to promote the annual Urban Garden and Flower Festival. This three day festival will also include the name of your hometown, eg. “The Oslo Urban Garden and flower Festival”.

The festival will be about flowers and gardens for the city.
If you live in a rural area or in the countryside you will need to choose the nearest town for your festival location.

The following elements must be included in order to pass the project.

  • Logo
  • Brand manual
  • Touchpoints:
    • Poster
    • Program (you select the format and content)botanical design
    • Ticket bracelets
    • T-shirt
  • Report (use report template)
    • Must include research on competing festivals

You are free to choose other items in addition to the mandatory mentioned above to promote the festival.

Examples of posters: Epcot 1, Epcot 2, Thatcham, Zürich

  1. Research the client, competition, drivers and barriers (Define the problem)
  2. Define the target group – create a consumer profile
  3. Analyse your findings and clarify the strategy
  4. Idea development
  5. Sketching
  6. Logo
  7. Visual identity
  8. Touchpoints: poster, program, ticket bracelets and t-shirt.
  9. Brand manual

Defining the problem :
The Trondheim Urban Garden and Flower Festival, Svartlamon.

Location : Svartlamon.
Trondheim being the closest and larger urban center in my vicinity, the choice of location came down to where in the city the festival would be held. My research on this concluded that the most natural place where a flower festival could be held in the city would be Svartlamon. I decided to use a hashtag (#Svartlamon) to define where within the city of Trondheim the festival would be located.

Link : http://svartlamon.org/

Client Research :
Svartlamon in Trondheim is  Norways first urban ecological proving ground. The area is organised and driven by principles of sustainable environmental solutions. Svartlamon is all about community, creativity, counterculture, voluntary work, participation, inclusion, commonwealth, ecology, art, culture, family, friendship, music, tolerance, festivals and in summary, freedom.

Design issues:
The main issue to solve is getting patrons to attend the festival. Not only the local populace currently living in or close to Svartlamon, but reaching out to the rest of the city and the surrounding areas.This issue is solvable by creating a poster.The poster will be usable for print as well as a poster image usable in social media for the event.

The ticket bracelet will be given upon entry. The design should be simple, as the bracelet surface is not large enough to contain a complete illustration a small logo and/or icon is preferred.

The T-shirt design is more forgiving as some of the branding done on the poster and logo can be well displayed here.

Competition :
The other festivals in Trondheim are mainly music festivals.Few (none) events in and around the city are based on flowers.They are all cultural festivals in some way, however, flowers and urban living is not focused on at all. This means the urban flower festival is a niche that has not been explored by the bigger venues and event creators.

Relevant links to the other festivals and events in Trondheim (Norwegian) :
http://www.olavsfestdagene.no/om/
http://www.pstereo.no/info/
https://trdevents.no/
As for direct competition, this would be the floral businesses in and around the city. Reaching out to these may be wise as they can turn in to interested participants and maybe even sponsors of the festival.

There is however one event that is close to what this festival could be. This would be a reoccurring event called “Bare blomster” (Only flowers). This is basically a pop-up store and show room. It is an exhibition run by Karianne Elise.She is currently working on her master degree in experimental arts & craft in botanical design. Reaching out to this person could also be beneficial in connection with the planning of the festival.

Link (Norwegian) :
https://trdevents.no/event/bare-blomster/2016-12-05/

Target group :
Couples, families, culture buffs, artists, all ages.
Local polititians would also be interested in attending, as the area of Svartlamon has been the center of anti culture and have been a part of political controversy since the area as a community were started as occupied housing. There are now several entrepreneural startups and self sustainable solutions.The locals have established a connection with some of the local polititians to cooperate and keep Svartlamoen as a community run by the locals.

There are still discussions and controversy though as some want to tear down Svartlamoen to make new roads for busses and commuting to and from Trondheim.The expansion rate of the roads to and from Trondheim is on a level of madness, to lose Svartlamoen to any political agenda like this would be a great loss of culture and artistic influence to the city as a whole.

 

Talking points :
Gerilja gardening (Urban Gardening on patches of city land)
Started in 1973 in New York.

The Gentlemen gardener (a panel on aristocratic gardening )
Props, canes and tools.

Do nothing gardening explained
(influenced by techniques used in the rice fields of the east)

Competition ?.
Think up a botanical design competition for the program poster.

 

Moodboard :

Design Keywords :
Urban, Freedom.

To add to my creative flow i decided upon a few select words i feel may help define the design.

 
Sketches :


Artwork:


T-shirt designs :
tshirt-white-fronttshirt-black-front

Festival Bracelet Design :
For the bracelet design i went for a generic smartlock ribbon wristband.
I researched the wristband type here, Link : https://www.idcband.com
I grabbed a screenshot and created my own design in Photoshop.
wristband-black

 

Poster designs:

 

PDF Links :
Products PDF
Brand Manual