Mandatory Assignment 02 – Logo.

Mandatory Assignments

Delight CMYK

A new chocolate brand is trying to enter the market and you are asked to design a logo representing the brand.

Points of importance:
– Brand name is ”Delight”.
– Simple and recognizable.
– Timeless and no more than 2-3 colours.
– Should contain a symbol and a title.
Choosen target group : Women in their 30s.

Delight notes_sketch 1 Delight notes_sketch 2Emphasizing on keywords for the assignment, my findings were of both the health benefits of chocolate as well as the design of most franchises around the world. I learned that chocolate contains Anandamide, this name is taken from the sanskrit word ananda, meaning joy, bliss and delight. I also learned that chocolate may have a slimming effect, kind of like black coffee, however, i believe this is only true for dark cholcolate.Other health benefits are that it prohibits cancer, heart disease (suffering from a broken heart anyone?) it also helps against anxiety.

Worldwide competitors:
– Mars Inc – US
– Meiji Co Ltd – Japan
– August Storck Kg – Germany

National/Scandinavian competitors:
– Freia AS – Norway
– Marabou – Sweden

Marabou is Freia in sweden, they were merged in 1990 and and they are the main producers of chockolate in Scandinavia.

Delight Sketch board

Analysis: I decided to focus heavily on a classic and simplistic look in the end. I started with drawing a very elaborate D in an artistic caligraphy style. I knew this was a bit too much but i wanted to see what came out of it.I played around with it and rather liked the bird that appeared in the lines. I then decided to further this thought and ended up with a swallow as the icon for this logo design.

Process/Progression Table:

Progression table

Stylewise i went with a scriptsyle font to get the classical feel, i decided upon using Grafolita Script. The capital d in Delight is hand drawn to give the type a flowing and a more personal style. My sketches were very raw compared to what i usually produce, however they served the purpose as i wanted some freedom in experimenting with the logo in Adobe Illustrator.Icon: The swallow is also freehanded in this case, i tried a few alternatives as shown in this artboard/progression board. This bird has alot of symbolism attached to it.favored by sailors as seeing swallows was a sign that their travels were nearing an end. These birds never traveled far out to sea, their sighting meant that land was near and the long voyage was coming to an end.

Delight Grayscale

Thank you for reading.


Mandatory Assignment 00 – Work Methods

Mandatory Assignments



I started my week with familiarizing myself with wordpress again, i have dabbled alittle with it at an earlier time so it did not take too long to figure out what i needed to get started. I am not really sure about the theme of my blog/journal, so im going to spend some time figuring it out at a later stage, for now this will do.

The hardest part about this week for me has been writing an introduction about myself, i realised i dont really like to write about myself that much (I am still working on the About tab of this journal). However writing about my tasks and creating the lists for the mandatory assignment has been going well enough.

I have also dived into the work schedule and figured out the deadlines and handouts of the next 2 semesters.
Every now and then i checked out the class list and subscribed to all my fellow students blogs when they published their wordpress link.

Moodle Map:

I spent some time getting to know the webstudent platform called Moodle.
We were assigned to create a map of the different sections of the platform.

I started by simply jotting down all the information i could find through out all the  different categories.Information bulk moodle map

I then cross checked the information  and noted re-occurring places and links within moodle, figuring out all the “intersections”, and points of interest.After that i cleaned up and moved the info around on a new page to get a feel for what would look decent.

moodle map design simplifiedI then pondered how to give the map some Flare and a bit more style. My initial thought was of drawing a face in the map connecting all the critical places. I decided against it deeming it to be over elaborant, for the task at hand, and decided to focus more on the whole map aspect of the task.

In the end i turned it into a calligraphy study, i googled some calligraphy alfabets but did not end up using any of the style refferences, as i wanted to give it a more personal look.I also stuck with my regular lead pencil for this one.
If i am going to do this again in some form i would probably use ink and get my hands on some proper caligraphy tools.

GD1 Moodle map

Finally i wondered what to put in the bottom left corner to fill things out. I considered something called a “flourish” in caligraphy terms but i did not like the look of it, it did not improve the assignment in any way. After some contemplation i ended up drawing out a small compass insted and thought it fitted the assignment alot better.

Thank you for reading, Feel free to comment and critique, i will appreciate it.
Have a good week.