Learning Activity – Graphic Design History.

Learning Activities
Practical assignment (observation and analysis)            1 days
1.1.Define, in your own words, the Bauhaus, De Stijl and Swiss
Movements.
1.2. For each of these movements: find examples from their eras,
as well as current designs that are influenced by these styles.
Explain in your own words how these designs were inspired by
the movements.
Question 2
Research, written & practical assignment (problem solving)    1,5 days
  • Look at the history timeline at the beginning of this lesson. Gather information from 1900 – 2000, and design your own timeline using the Swiss Design Style as your theme. Each movement should be described in a creative way.

 

1.1
The Bauhaus movements motivations in the 19th century was to improve upon the soulessness of manufactured products. They felt that creativity and the industry manufacturing for every day life were drifting apart.

Bauhaus, a German word meaning “house of holding” was a school founded in 1919 in Wimar, Germany by architect Walter Gropious.The school was based on the desire to reunite the applied arts and manufactoring, as well as reform education.

Experimentation and problem solving at the Bauhaus is enormously influential for the approaches to education in the arts.It has led to the “fine arts” being rethought as the “visual arts” and as a form of research and the use of a more scientific approach.
Function over form was the main school of thought and is still widely used in graphical design today.

 

The De Stijl movement (The style),The futurists and constructivist wanted to destroy the old world and create a new on based on the machine, industry and socialism.
De Stijl rejected the traditions they belive caused world war 1, but unlike the futurists and constructivists they wanted to rebuild the world with an approach that merged math and harmony. in 1917 a group of artists, architects and designers met in the netherlands.
The leader and one of the founders, Theo van Doesburg said “The old is connected with the individual, the new is connected with the universal”.In 1924 the movement disbanded because of disagreements over styles and ideals based on the human condition and need for personalisation of styles and individuality.

 

The swiss movement also known as International Style in graphic design, does not simply describe just a style of graphic design made in switzerland. It became famous through the art styles of designers from Switzerland, Russia, Germany as well as the Netherlands in the 1920`s.

This style of art, architecture and culture became what is known as an international style after the 1950`s. It was produced by artists from around the world, despite this it is still known as the Swiss style and the swiss legacy.

“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” -Antoine de Saint-Exupéry.

 

1.2

 

The Bauhaus :

The Bauhaus style has clearly influenced these artists creating new designs for movies, gatherings as well as posters that represent the style iutself. The first poster is from the era of the Bauhaus movement. The three other images are relatively new designs crated post year 2000.

 

De Stijl :

The poster in black and white is from the era of “De Stijl”. I remember De Stijl greatly influencing alot of Ikea furniture in the 80`s-90`s.  Making a comeback every now and then it is clearly a very influencial style of design.

 

The swiss / international style :

 

The swiss style is greatly influencing designers all over the world today and is in my mind the definition of design.Whether designers know it or not most styles can be traced back to this specific style in some way. this also holds true for the Bauhaus as well. however the swiss style has a tad more freedom to work with and therefore have a wider demographic.

 

2.

 

 

Swiss Style Design History

 

 

Thank you for reading.

-J

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